What’s in the ebook? 

This ebook provides a step-by-step guide to building high-converting Google Search campaigns. Even further, you'll learn how to leverage your own data to maximize results. Most importantly, you will be able to quantify the value of every ad dollar spent and tie the results to actual student enrollments, which will provide proven ROI as you grow your marketing efforts every year!

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67 pages (full campaign build)

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Google Ads for Higher Education

This 67-page guide will teach you everything you need to know about building Google Ads campaigns that result in actual admissions.

Izell Marketing Group has been providing Google Ads management services in higher education since 2017. Over the last several years, they've developed specific strategies that are best suited for yielding not just clicks, but also admissions for a variety of higher education programs, including legacy programs and brand new programs for emerging industries in engineering and technology. They've compiled those strategies into this free eBook, hoping to bring the industry into the present with a future-focused approach to online advertising.

ABOUT THE AUTHORS

FULL CHAPTER LIST

WHAT EDUCATION PROFESSIONALS SAY

I WANT THE EBOOK!

Here's the complete chapter list with an introduction preview.

Chapter 1: Introduction

03

Chapter 2: What is Google Ads?

05

Chapter 3: Why Google Ads?

06

Chapter 4: Uniqueness of Higher Ed

07

Chapter 5: Create Google Ads

08

Chapter 6: Conversions & Analytics

42

Chapter 7: Leveraging Your Data

52

Chapter 8: Conclusion

55

Copyright 2022 Izell Marketing Group, LLC

Senior Marketing Director

My staff have raved about the work Izell Marketing Group has been doing with them and I’m so appreciative of all of the insights and guidance they have given us.

Head of School

The extent and quality of Izell Marketing Group's work is no surprise at all–I was just raving about them to a valued college in industry yesterday!

Introduction text for the book: Let’s start by putting you at ease. The higher education industry as a whole is still working on how to leverage the most effective digital marketing techniques. If you have never run a single online campaign for your university, it really is okay, and you are not alone. The goal of this eBook is to get you started on Google Ads with an easy-to-implement method that will ensure effective control of your advertising spend and the greatest number of leads and/or applicants. First, we’ll review what Google Ads is and does in modern days, and we will determine why Google Ads is a good choice for your institution. It’s also important that we explore what is truly unique about the higher education industry in our effort to unfold the best methodology for you.